Hello, I’m Alex
UI/UX Designer
Adobe Illustrator
Figma
Adobe Photoshop
Framer
Adobe After Effect
WordPress
About me
UI/UX Designer with experience in responsive web design, user-centered product design, and brand-driven digital experiences. Skilled in UX research, wireframing, prototyping, user flows, and design systems development using Figma and Adobe Suite.
Background in business management with 15+ years of entrepreneurial experience, bringing strategic thinking, market analysis, and user-focused problem-solving into digital product design.
Experience
Freelance UI/UX Designer (Remote, Romania)
Oct 2023 - Present
Design and deliver responsive websites, landing pages, and brand systems for international clients.
Key Responsibilities & Achievements:
- Conduct user research and competitor analysis to define UX strategy
- Create user personas, user flows, and information architecture
- Develop low- and high-fidelity wireframes and interactive prototypes in Figma
- Design scalable design systems and reusable UI components
- Deliver responsive, mobile-first web experiences
- Improved client conversion rates and engagement through usability-focused design decisions
Independent Business Owner – Retail & E-commerce (Odesa, Ukraine)
Nov 2008 – Aug 2024
Founded and managed an apparel retail and e-commerce business.
Key Achievements:
- Built brand identity and market positioning strategy
- Led product launches and marketing initiatives
- Managed customer experience and online sales funnels
- Developed strong expertise in consumer behavior and market analysis
- Strengthened negotiation, leadership, and decision-making skills
This experience provides strong product thinking and business-oriented UX perspective.
Education
IT School GoIT / 2023
UI/UX Designer
Lemon School / 2022
Graphic Desigher
Interregional Academy of Personnel Management / 2003 - 2008
Master degree in Business/Managerial Economics
Skills
- User-Centered Design (UCD)
- UX Research
- Competitive Analysis
- User Flows
- Information Architecture
- Wireframing
- Low/High-Fidelity Prototyping
- Responsive Design
- Mobile-First Design
- Design Systems
- Component Libraries
- Interaction Design
- Usability Principles
- Branding
- Visual Identity
Have a project?
Logo Creation
Custom logo design using Adobe Illustrator, built as flexible vector graphics for consistent branding across all platforms.
Web Developing
I develop WordPress websites that help ideas come to life, turning designs into responsive, easy-to-edit sites tailored to each client’s needs.
Web Design
Web design using Figma, from early concepts and wireframes to final UI. I explore layout, typography, and color to create simple, user-friendly web experiences.
Motion Design
Motion design crafted in Adobe After Effects — where visuals move, connect, and tell a story.