UI/UX & PRODUCT DESIGNER
Designing digital products that balance business growth with refined utility.
Combining an entrepreneurial background with scalable design systems to build intuitive, high-converting digital products.
Specialization
Product Design • UI/UX • Design Systems
Approach
Data-informed, user-centered & scalable
TOOLS
Figma, Framer, WordPress, Adobe Creative Suite
Bridging the gap between design, business strategy, and scalable systems.
UI/UX Designer with a background in transport logistics coordination. I design digital products - from complex web apps to full design systems - that turn business requirements into clean, functional, and user-focused experiences.
Experience
Freelance UI/UX Designer (Remote, Romania)
Oct 2023 - Present
Design and deliver responsive websites, landing pages, and brand systems for international clients.
Key Responsibilities & Achievements:
- Conduct user research and competitor analysis to define UX strategy
- Create user personas, user flows, and information architecture
- Develop low- and high-fidelity wireframes and interactive prototypes in Figma
- Design scalable design systems and reusable UI components
- Deliver responsive, mobile-first web experiences
- Improved client conversion rates and engagement through usability-focused design decisions
Logistics Coordinator / Freight Dispatcher (UK, Remote)
Feb 2026 – Aug 2026
- Route Planning & Scheduling: Planned daily routes for drivers, making sure deliveries were on time and following driver rest/work hours rules
- Negotiating Rates: Negotiated prices and extra waiting time fees with brokers to get the best pay for each load
- Finding & Booking Loads: Searched for and booked suitable freight on online load boards to keep trucks busy and working
- Driver Support: Stayed in touch with drivers throughout the day, solved issues on the road, and kept schedules running smoothly
Independent Business Owner – Retail & E-commerce
(Odesa, Ukraine)
Nov 2008 – Aug 2024
Founded and managed an apparel retail and e-commerce business.
Key Achievements:
- Built brand identity and market positioning strategy
- Led product launches and marketing initiatives
- Managed customer experience and online sales funnels
- Developed strong expertise in consumer behavior and market analysis
- Strengthened negotiation, leadership, and decision-making skills
This experience provides strong product thinking and business-oriented UX perspective.
Education
IT School GoIT / 2023
UI/UX Designer
Lemon School / 2022
Graphic Designer
Interregional Academy of Personnel Management / 2003 - 2008
Master degree in Business/Managerial Economics
Skills
- User-Centered Design (UCD)
- UX Research
- Competitive Analysis
- User Flows
- Information Architecture
- Wireframing
- Low/High-Fidelity Prototyping
- Responsive Design
- Mobile-First Design
- Design Systems
- Component Libraries
- Interaction Design
- Usability Principles
- Branding
- Visual Identity
Have a project?
Logo Creation
Custom logo design using Adobe Illustrator, built as flexible vector graphics for consistent branding across all platforms.
Web Developing
I develop WordPress websites that help ideas come to life, turning designs into responsive, easy-to-edit sites tailored to each client’s needs.
Web Design
Web design using Figma, from early concepts and wireframes to final UI. I explore layout, typography, and color to create simple, user-friendly web experiences.
Motion Design
Motion design crafted in Adobe After Effects - where visuals move, connect, and tell a story.